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MISSION and VALUES
The group relies on bending expectations, whether through genres, fashion or lyrics. This sends a message to their fans that it is okay to be a weird or "different."
"Just take a fucking step away from what you know, what’s familiar, and figure out who you are, what you feel, what you believe, why you do the things you do, who you love, why you love them, and what it means."
“Brockhampton was born on the internet”
“‘Our art is just candid, and our music, and our thoughts.’”
“Trayvon Martin died when he was 17. Who is to say Ameer can’t get pulled over and something happens? We still operate in this world.” - HK
"We were obsessed with Kanye West and people who obsess over the shit that they do, it made us the same way."
The "Billy Star" video: an example
The band exists to challenge predetermined norms and turn the music industry on its head.​
The "Billy Star" short film shows the band's commitment to creativity -- they constantly put out videos with recurring storylines as "gems" for fans to find. BROCKHAMPTON relies on their image to guide their fan interaction. Their music videos are one of the main ways the group controls that narrative. It features the whole group and has both dark and playful aspects in a way that is reflective of their music.
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